As it marks its one year anniversary, leading Caribbean digital media group Trend Media, publisher of the popular Caribbean news app and website Loop News, has announced a partnership agreement with digital technology giants Shazam and Celtra.

Shazam, one of the world’s most popular mobile apps, pioneered audio recognition technology that helps people identify music and has grown into an app that effortlessly connects people with artists, TV shows, ads, cinema and radio. The Shazam app has been downloaded over 500 million times internationally, with over 13 million new downloads each month, and has over 100 million monthly active users. The strategic partnership will establish new and engaging ways for advertisers to engage a Caribbean audience with a strong music interest that are digitally savvy.

For Trend Media, the Celtra partnership will provide its user-base with best-in-class ad formats, allowing consumers to interact natively with the ads they offer and in an exciting way.

Commenting on the partnerships, Trend Media Group CEO Richie Kelly said: “As we pass our one year mark as the leading Caribbean news source we are happy to be announcing this partnership with Shazam and Celtra; both world-leading digital-first companies.”

Kelly added: “When we launched, we promised to deliver innovation in the field of digital advertising in the region. It is strategic alliances like these that allow us to provide additional value for our users and advertisers and to keep ahead of our competitors. We are happy to be leading the way of digital advertising in the Caribbean.”